Official AMUSE buying Guide from European distributor
Click here for a list of AMUSE trading partners
Click here for a list of official AMUSE European vendors

1. Who are AMUSE?
2. What product ranges do AMUSE produce?
3. What is the difference between a genuine product and an official product?
4. Where can I buy official AMUSE products?
5. How can I tell if my Amuse AMUSE is genuine?
6. Which official AMUSE products are currently available in the UK?
7. What do I do if I think someone is selling bootleg AMUSE items?
8. Where else can I find this information?
9. Who can I contact if I would like to sell official AMUSE products?
1. Who are AMUSE?
AMUSE are a Tokyo-based company that produce plushies and accessories for UFO catchers in games arcades in Japan. They are best known for their range of cuddly alpacas called 'Alpacasso' but they also produce a large range of other plush characters. AMUSE products are not generally available for purchase in Japan so the main way to get one from Japan is to win one from a UFO catcher.
AMUSE started distributing products to a very select number of overseas resellers in 2013. Within Europe there is only one official partner listed on the AMUSE website.
This website is to inform customers about where they can purchase genuine and official AMUSE products. We have listed all of the official European resellers of AMUSE products below, as confirmed by the official European partner who distributes to these companies.
2. What product ranges do AMUSE produce?
AMUSE are most well known for Alpacasso, but did you know there are many different AMUSE characters?
Each range of AMUSE products have several series that are only released for a few months at a time. They are reguarly discontinued and replaced to keep the brand fresh.

Some of AMUSE ranges:
Alpacasso: Alpaca
Tuchineko: Laying down Cat
Mameshiba: Shiba Inu Dog
Kawauso: Otter
Korohamu Koron: Hamster
Poteusa Loppy: Bunny Rabbit
Namakemono: Sloth
3. What is the difference between a genuine product and an official product?
A genuine AMUSE product is one that has been designed by AMUSE and produced by an AMUSE factory.
An official AMUSE product is one that has been designed and produced by AMUSE and also supplied within an authorised supply chain.
It is difficult to prove if a product is genuine but easy to check if a product is official. If a product is official, then it is genuine. Official AMUSE products can be purchased from any of the official vendors listed below.

Example 1: A 'Velvet Ribbon Alpacasso' alpaca is won in a UFO machine in Japan at one of the arcades stated on the AMUSE website. This product comes from an official trading partner and therefore is genuine.

Example 2: A 'Poteusa Loppy' bunny is purchased from an official vendor mentioned below. This product comes from an official source and therefore is genuine.

Example 3: A 'Rainbow Alpacasso' alpaca is purchased from a seller who claims to sell only genuine AMUSE items. The seller is not an official trading partner and is not listed below as a European reseller. The original rainbow series is discontinued so it is likely that the product is not genuine. As the product is not from an official vendor, it is not official and therfore, not possible to guarantee if it is genuine.

4. Where can I buy official AMUSE products?
To guarantee authenticity when buying AMUSE products within Europe, products should only be purchased from a trading partner listed on the AMUSE website or one of the following European vendors as supplied by the European trading partner.

Official European Vendors:
Artbox store: 44 Shelton St, London WC2H 9HZ
Tofu Cute store: 128 Kingston Road, Portsmouth, PO2 7PD

Tofu Cute website: www.TofuCute.com
MostCutest website: www.MostCutest.nl
Official AMUSE Wholesaler: www.kawaiiwholesale.com

Please enquire with the vendor directly to find out whether they exibit at events within Europe and the UK. If you would like more information regarding a vendor who is not listed above, please email the European trading partner (Tofu Cute) who can check certification of authorised distributors.
5. How can I tell if my AMUSE product is genuine?
Some bootleg AMUSE items are very easy to spot. They may be tagged incorrectly, the colour may be wrong or they may just be of a much lower quality. However, it is not always easy to spot a fake AMUSE item. The only way to guarantee that a product is genuine is to purchase only from one of the official vendors mentioned above, or a trading partner listed on the AMUSE website. All official vendors are checked regularly to make sure that they only sell genuine AMUSE items.

There are some companies who claim to sell only genuine AMUSE items but are not listed above as an official vendor. Unless the company is named as an official vendor, the product is not official. There are factories in China that produce fake AMUSE products and supply them to companies within Europe. As well as keeping up with the newest product lines, some of the factories even include holograms on the tags or seperate tags that state that the product is genuine. As the production of fake AMUSE items is so similar to the genuine production, it is almost impossible to tell in many cases which ones are real. Even the seller themselves may be unaware that the product is fake.
To guarantee authenticity of a product bought within Europe, please only purchase AMUSE products from the vendors listed above. Other sellers within Europe cannot guarantee authenticity. Products imported by official vendors of AMUSE have a much higher quality control than that of others you may find on sale. The quality of AMUSE products from official vendors is guaranteed so if you have any issues, you can be assured to be able to return them for a refund or exchange.
6. Which official AMUSE products are currently available in the UK?
7. What do I do if I think someone is selling bootleg AMUSE items?
If you believe there is a vendor selling bootleg or non-genuine AMUSE items, please let us know so that we can confirm authenticity.

If you are aware of a seller who guarantees that the AMUSE products they sell are official, please contact the AMUSE European trading partner directly at hello@tofucute.com. If the seller is distributing official products, this can be confirmed by certificate.
8. Where else can I find this information?
A shortened version of this information can be found in printed form from the official vendors listed above.
9. Who can I contact if I would like to sell official AMUSE products?
If you are a vendor based in Europe who would like to sell official AMUSE products, you can contact the European Trading Partner here. If you are supplied directly by the European Trading Partner, you will be listed as an official vendor above.
AMUSE trading partners - Official AMUSE vendors